Job Title: Digital Marketing Manager - AISL Harrow Schools****: AISL Harrow Schools Shenzhen Office Job Summary:Asia International School Limited (AISL), an innovative and forward-looking Education Group, is seeking a talented Digital Marketing Manager to join our dynamic team at our Hong Kong headquarters. This is a rare and exciting opportunity to provide oversight and leadership to the digital teams supporting AISL's network of prestigious Harrow Schools across Asia and beyond. This gives you the chance to make a wide-ranging impact, harmonising online efforts and driving digital innovation throughout the region. As the Digital Marketing Manager, you will have the freedom to develop creative, pioneering strategies to elevate our online presence and engage our growing student and parent communities. You will be working alongside a team of seasoned education and digital marketing professionals in a collaborative environment that allows you to learn from industry experts, share best practices, and leverage synergies to elevate the Group's digital capabilities. If you are an entrepreneurial digital marketer seeking an impactful, high-profile role, we encourage you to apply for this exciting opportunity.Key Responsibilities:- Lead the content planning and development process, ensuring high quality and consistent brand messaging- Manage the company's social media channels, especially WeChat, Little Red Book, and other key platforms in mainland China- Manage SEO/SEM projects to improve the brand visibility and website traffic- Manage multi-channel digital campaigns to enhance brand awareness and drive lead generation- Analyse campaign performance data and provide recommendations to continuously improve digital marketing effectiveness- Support the enhancement projects of the Marketing Automation System and provide training to our schools on best practices- Establish best practices and advisory support to our schools to improve their digital presence, especially in the social media content development- Mentor and develop the digital marketing team of our schools to enhance their skills and capabilities- Stay up-to-date with the latest digital marketing trends, technologies, and best practices in relevant markets- Collaborate cross-functionally with other teams (e.g., Admissions, Education, Human Resources) to ensure a cohesive customer experience- Manage digital marketing budgets and al**** of resources across campaigns and channelsQualifications:- Bachelor's degree preferably in Marketing, Communications, Journalism, or a related field- 7+ years of experience in Marketing with solid experience in digital marketing and in the Chinese market- Proven track record of success in managing social media channels, digital campaigns, SEO and SEM etc.- Deep understanding of the digital landscape in mainland China, including WeChat, Little Red Book, and other key platforms- Excellent analytical and data-driven decision-making skills, with the ability to interpret and act on performance metrics- Familiar with CRM systems- Project management and team leadership experience- Hands-on experience with digital marketing tools and platforms- Adaptable and able to thrive in a fast-paced, constantly evolving environment- Multi-task with the ability to manage ad hoc requests while understanding priority- Exceptional communication and interpersonal skills, with the ability to work effectively both as an individual and with cross-functional teamsAISL Education Group is committed to the safety and protection of children.All employees are expected to comply with our School Child Protection and Safeguarding Policy.

傳承英國哈羅公學400多年的文化傳統和教育理念，亞洲國際學校有限公司是亞洲地區哈羅國際學校、哈羅禮德學校及哈羅小獅幼兒發展的控股公司。集團公司深耕亞洲二十余載，率先于1998年在泰國曼谷設立了哈羅國際學校，并先后于2005年在北京、2012年在香港、2016年在上海設立了哈羅國際學校。2019學年在讀學生4800余人，師生來自30多個國家和地區。未來幾年，集團將在中國陸續開設若干所哈羅國際學校、哈羅禮德雙語學校及哈羅小獅幼兒發展中心。我們誠摯歡迎有教育情懷、有夢想的精英人士加入哈羅，與哈羅一起成長并致力于為世界培養領導力量！